The assignment was to develop a plan to optimise the VR Park on a commercial, operational and organizational level. The assignment came from the Board of Directors.

Initially, the offer was reworked according to the needs of the different target groups. The games were tailored to the guests' level of familiarity with VR, their gaming preferences and level of intensity. Based on this, different packages were put together. In addition, the pricing was adjusted in relation to the effective playing time and the popularity of the packages.

The website was thoroughly overhauled, with the look and feel and structure changed. With the new offer, the main advantages for the various target groups were clearly communicated. In addition, the booking module was optimised, allowing guests to book in a clear flow and with a minimum of steps.

To boost ticket sales during off-peak periods and create more brand awareness for the VR park, a number of collaborations were concluded with external ticketing partners. A calendar was established with the partners to promote specific packages during short-term promotional periods.

To provide an efficient and consistent guest experience, manuals were developed for training and then guiding staff. Besides technical instructions, the content and form for greeting, escorting and saying goodbye to guests were also defined and practised.

The flow for handling requests from companies, schools and organisations was also thoroughly revised. With adapted communication on the website, the requests were much clearer. Based on several templates that were designed, most requests could be answered very quickly. For the remaining requests, the person who had sent the request was contacted immediately and a personalised proposal was developed.