The project was to develop a feasibility study and a business plan for an indoor theme park. The plan was worked out with other members of the project group and presented to the CEO of the company.
Starting from a specific location, the market potential was first mapped out, based on drive time analysis and penetration rate, taking into account the selected target groups.
Based on the calculated number of visitors, an initial concept plan was drafted with the required size of the location, the number of attractions and their capacity, the number of sales points and their size, the required space in the queuing lines, the required free space, the restroom facilities, the stockrooms and the technical areas.
Based on this, the business plan was developed. It was taking into account the average spend for tickets, food & beverage, merchandising and others in similar locations in the area concerned. Direct selling costs were calculated based on known average percentages and local VAT regulations. Personnel costs were calculated on the basis of the estimated required staffing per opening day, taking into account the local salary levels. The maximum investment amount was determined on the basis of the calculated EBITDA.
In the subsequent study, all investment costs related to the building, attractions, theming, lighting, sound and others were worked out in detail and the complete project was submitted for approval to the CEO of the company concerned. The project has since been approved by the company's Board of Directors.